PayX
A DeFi app (short for Decentralized Finance application) is a software application built on blockchain networks.
It is the India’s first DeFi which is built to tackle day-to-day transactions.
Team Mates
Shubham, Yash, Pulkit
Project Duration
5 months
Fintech
Problem Statement
In the context of day-to-day transactions, users face significant risks to their data security, particularly with digital payments. Data breaches and scam activities are prevalent, often resulting in monetary losses for individuals.
Challenge
No Regulatory Body Involvement for the Decentralisation system based transactions.
Limited access to peer-to-peer transactions for rural and unbanked populations.
Wallet systems relying on phrase-based security are unreliable and cumbersome.
Limited interoperability with different payment modes like UPI, Net Banking and popular apps like ApplePay
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Conclusion
We created an app where Indian users can access to a blockchain based payment solution which is accepted by Indian government and made in a way that is it accessible to Indian people as swiftly as any other UPI application
Full Project - Behance